Buse Şimşek, Analysis of Generative AI Technologies’ Adoption Using Interpretive Structural Modeling: Empirical Findings from Small and Medium-Sized IT Enterprises in Türkiye
This thesis study investigates the adoption of Generative Artificial Intelligence (GenAI) technologies among small and medium-sized IT enterprises in Türkiye. Using the Delphi method and Interpretive Structural Modeling (ISM), the research identifies key barriers and examines their interrelationships to reveal hierarchical influences. The study explores technological, organizational, and environmental determinants shaping GenAI adoption. Findings provide an empirically grounded framework that supports strategic decision-making for SMEs aiming to integrate generative AI effectively. The proposed model offers both theoretical insight and practical guidance for advancing AI-driven digital transformation.
Date: 22.12.2025 / 10:00 Place: B-116



