Minal Zaka, Exploring Students’ Perspective on Adopting Generative Artificial Intelligence for Learning: An Empirical Study
This study explores university students’ behavioral intention to adopt generative AI tools for learning, using an extended Technology Acceptance Model (TAM). Constructs such as trust, social influence, hedonic motivation, and task-technology fit are integrated to better understand the factors affecting adoption. Partial Least Squares Structural Equation Modeling (PLS-SEM) is applied to analyze survey data collected from students. The findings aim to provide insights into students’ perceptions and guide effective integration of generative AI in educational contexts.
Date: 27.08.2025 / 10:30 Place: A-212